Interactive (Networked) Internationalization: The Case of Swedish Firms

Awuah, GabrielHögskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2) (författare)

Interactive (Networked) Internationalization : The Case of Swedish Firms

The extant literature stresses that having foreign market presence is imperative for most firms these days. However, how firms conceive of which foreign markets to enter, the entry mode to take and the resource commitments to make are not information or decision-making processes solely confined to a firm that internationalizes its activities. The purpose of this study is to provide deeper insights into the extent to which an independent actor (s) actively collaborates with the internationalizing firm so as to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered and even after the entry (i.e. the on-going activities). Based on two multiple case studies, one major finding of the study shows that independent actors, with their interconnected networks, have played and are still playing a major role in influencing the internationalization processes of each of the two firms in this study.

Abraha, DesalegnHögskolan i Skövde (författare)
Osarenkhoe, AihieHögskolan i Gävle (författare)
Högskolan i HalmstadCentre for Technology, Innovation and Marketing Management (CTIM2) (creator_code:org_t)

Ingår i:Bringing the country back inIndianapolis : Academy of International Business, s. 139-139

Av författaren/redakt...: Awuah, Gabriel; Abraha, Desalegn; Osarenkhoe, Aihi ...

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