(AMNE:(SOCIAL SCIENCES Business and economics)) lar1:(hhs) pers:(Dahlén Micael)
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Nextopia Does Not Fade: The Enduring Effect of Pre-Launch Advertising
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- Thorbjørnsen, Helge (author)
- Norwegian School of Economics and Business Administration (NO)
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- Dahlén, Micael (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Holck Olmland, Anne Line (author)
- BearingPoint (NO)
- (creator_code:org_t)
- English.
- Conference paper (other academic/artistic)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- vet (subject category)
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