Faster, sooner, more efficient: New technologies in competitive intelligence analysis

Ramírez-Calvo, PilarTechnological Watch and Competitive Intelligence, Madrid, Spain (författare)

Faster, sooner, more efficient : New technologies in competitive intelligence analysis

New Internet-based technologies are transforming the business model around the world. This paper will discuss the role of new competitive watch and intelligence platforms in a business practical case. We review the different information sources in combination with other data (like financial data or social media) to create intelligence. Analyzing tools allow detecting connections between data so that the company can identify changes, adapt its products to new customers or anticipate market movements. Practical business case is presented using VicuboCloud™ solution for collecting and analyzing information for decision-making.

Triviño, Ana-CristinaTechnological Watch and Competitive Intelligence, Madrid, Spain (författare)
Berges-García, AurelioTechnical University of Madrid (författare)
Meneses-Chaus, Juan-ManuelTechnical University of Madrid (författare)
Martínez-Ortega, José-FernánTechnical University of Madrid(Swepub:mdh)jmz02 (författare)
Technological Watch and Competitive Intelligence, Madrid, SpainTechnical University of Madrid (creator_code:org_t)

Av författaren/redakt...: Ramírez-Calvo, P ...; Triviño, Ana-Cri ...; Berges-García, A ...; Meneses-Chaus, J ...; Martínez-Ortega, ...

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