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• The article discusses the design praxis in relation to the Peircean semiotics. It approaches the product as sign. The product should communicate its functions; it should emit its message. Its own form communicates. So to transmit messages in a creative way through the design is necessary to work the associations by similarity more intensely to obtain object-signs riches in information and analogies.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Keyword

design; semiotics

Publication and Content Type

ref (subject category)

art (subject category)