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| Fältnamn | Indikatorer | Metadata |
|---|---|---|
| 000 | 03091naa a2200385 4500 | |
| 001 | oai:DiVA.org:oru-94902 | |
| 003 | SwePub | |
| 008 | 211013s2023 | |||||||||||000 ||eng| | |
| 024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-949022 URI |
| 024 | 7 | a https://doi.org/10.1080/15528014.2021.19815922 DOI |
| 040 | a (SwePub)oru | |
| 041 | a engb eng | |
| 042 | 9 SwePub | |
| 072 | 7 | a ref2 swepub-contenttype |
| 072 | 7 | a art2 swepub-publicationtype |
| 100 | 1 | a Machin, Davidu Department of English, School of International Studies, Zhejiang University, Hangzhou, China4 aut |
| 245 | 1 0 | a Designing food packaging to present healthy and ethical diets to the New Chinese middle classes |
| 264 | c 2021-10-01 | |
| 264 | 1 | b Routledge,c 2023 |
| 338 | a print2 rdacarrier | |
| 520 | a 'Healthy' and 'ethical' food is one of the fastest-growing food trends around the world. Yet scholars in this journal have shown that what this means in many territories tends to be dominated by Western-centric concepts. They call for the need to decenter the dominant Euro-American and Anglo-centric food scholarship in order to throw light on these processes. To better understand food globalization, one must consider how regional history, culture, economics, and politics foster a complex dynamic of global-local and West-East flows. Aligning with these concerns, we analyze food packages from China marketed at a rapidly growing health and ethical food market. Using an in-depth qualitative method, Multimodal Critical Discourse Analysis, we examine the discursive and material power of healthy and ethical food products as these are communicated through packaging designs, showing how these carry ideas, value, and identities. We explore how this might be understood in the context of where such designs target an emerging Chinese middle class, concerned about food integrity, but also who seek out distinction and modern cosmopolitanism. We ask how the ideas carried by the packages might shape and steer local understandings of healthy and ethical food. | |
| 650 | 7 | a SAMHÄLLSVETENSKAPx Sociologi0 (SwePub)5042 hsv//swe |
| 650 | 7 | a SOCIAL SCIENCESx Sociology0 (SwePub)5042 hsv//eng |
| 653 | a Food globalization | |
| 653 | a food packaging | |
| 653 | a Chinese middle class | |
| 653 | a multimodality | |
| 653 | a social semiotics | |
| 700 | 1 | a Chen, Ariel,d 1987-u Örebro universitet,Institutionen för humaniora, utbildnings- och samhällsvetenskap4 aut0 (Swepub:oru)alcn |
| 710 | 2 | a Department of English, School of International Studies, Zhejiang University, Hangzhou, Chinab Institutionen för humaniora, utbildnings- och samhällsvetenskap4 org |
| 773 | 0 | t Food, Culture, and Societyd : Routledgeg 26:1, s. 79-101q 26:1<79-101x 1552-8014x 1751-7443 |
| 856 | 4 | u https://doi.org/10.1080/15528014.2021.1981592y Fulltext |
| 856 | 4 | u https://www.tandfonline.com/doi/pdf/10.1080/15528014.2021.1981592?needAccess=true |
| 856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-94902 |
| 856 | 4 8 | u https://doi.org/10.1080/15528014.2021.1981592 |
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