Managing relationship development and crises in emerging markets: A Swedish firm´s relationship behaviour in Argentina

Managing relationship development and crises in emerging markets : A Swedish firm´s relationship behaviour in Argentina

Bengtson, Anna, 1968- (author): Företagsekonomiska institutionen, Uppsala universitet, Sverige

Hadjikhani, Amjad, 1946- (author): Företagsekonomiska institutionen, Uppsala universitet, Sverige

Ljung, Anna (author): Företagsekonomiska institutionen, Uppsala universitet, Sverige

(creator_code:org_t)

Emerald Group Publishing Limited, 2012
2012
English.
In: New Policy Challanges for European Multinationals. - : Emerald Group Publishing Limited. - 9781781900208 - 9781781900215 ; , s. 421-442

Related links:: https://urn.kb.se/re...; show more...; https://doi.org/10.1...; show less...

Abstract Subject headings

Purpose – Researchers rarely touch on the phenomenon of crisis in the relationship itself combined with relationship conflict caused by turbulence in the relationship environment – specifically for emerging markets. The aim of this study is to develop a theoretical view for studying how firms manage business relationships when facing crises caused both by involved parties and by contextual factors.Design/methodology/approach – Based on a business network perspective, the paper develops a relationship view stressing trust/distrust, commitment/de-commitment and uncertainty/knowledge as central explanatory relationship elements. The paper employs longitudinal case study method and discusses how the relationship between the Swedish firm Ericsson and Telefónica in Argentina for the period of 1998–2004. The process view is composed of three phases: the start-up phase, a phase of crisis and instability and finally a phase of restoration.Findings/originality – With the assumption of extensiveness in relationship development and high risk in falling from conflict into critical problems in emerging markets, the paper has elaborated new theoretical and empirical thoughts. The study gains further strength from the fact that the number and intensity of crises is increasing because of the escalation in global interdependency. It contributes further knowledge on strategy decisions like exit, wait and see, take the risk and advance affecting the firms’ business relationship.

SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)

By the author/editor: Bengtson, Anna, ...; Hadjikhani, Amja ...; Ljung, Anna

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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