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Challenges with social media for user involvement
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- Ståhlbröst, Anna (author)
- Luleå tekniska universitet,Innovation och Design
- (creator_code:org_t)
- Trondheim : Akademika forlag, 2012
- 2012
- English.
- In: Innovation through social media. - Trondheim : Akademika forlag. - 9788232100880 ; , s. 50-60
- Conference paper (peer-reviewed)
Abstract
Subject headings
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- Integrating social media into the innovation process can offer great opportunities for organizations striving for user involvement. Due to the spread of social media in all types of user groups it is, today, possible to engage users all around the world in innovation activities simultaneously. But even if social media usage in innovation activities offers great opportunities, it can be challenging to know how to use it to engage users in these processes. In this paper, the purpose is to discuss and reflect on challenges and opportunities the use of social media for user involvement has. The study reported on is based on a university course in which the students had the assignment to use social media as a tool in their innovation process. The results in this paper show seven challenges that are important to handle when planning and carrying out a user involvement process by means of social software. These challenges relates to issues such as, for instance, the selection of social software to use, the timing of the involvement activities and the maturity of the innovation.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Keyword
- Social Informatics
- Informatik
Publication and Content Type
- ref (subject category)
- kon (subject category)
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