Search: WFRF:(Zillinger Malin)
> (2020-2024) >
Hybrid tourist info...
Hybrid tourist information search German tourists' combination of digital and analogue information channels
-
- Zillinger, Malin (author)
- Lund University,Lunds universitet,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
-
(creator_code:org_t)
- 2020-07-01
- 2020
- English 515 s.
-
In: Tourism and Hospitality Research. - : SAGE Publications. - 1467-3584 .- 1742-9692. ; 20:4, s. 510-510
- Related links:
-
http://dx.doi.org/10...
-
show more...
-
https://lup.lub.lu.s...
-
https://doi.org/10.1...
-
show less...
Abstract
Subject headings
Close
- In a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden.
- n a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden.
Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Keyword
- Analogue tourist information
- digital tourist information
- German tourists
- hybrid tourist information
- information search behaviour
- Sweden
- tourist behaviour
Publication and Content Type
- art (subject category)
- ref (subject category)
Find in a library
To the university's database