Inducing Affordability?: Observations From An Experimental Study Of Concept Generation

• Early preliminary concepts are claimed to have a profound impact on the final product. Since these concepts often are based on intuitive judgements, it is important that these judgements are appropriate for the desired outcome. Intuition is derived from what one brings to mind, and consequently, the access to information is important for making relevant judgements. Therefore, when a departure from a present path of development is sought for, access to new information is likely to be required. Results from an experimental study, addressing affordability and concept generation, indicated that individuals were influenced, by the provision of selective information, to make more cost considerations and even to change approach when generating new concepts. It was further recognized that weak abilities to estimate costs in a lifecycle and capability perspective likely hampered low-cost ambitions. The findings from this study are suggested to contribute to theory on product development, and to support affordability when new products are developed.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Övrig annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)

Keyword

affordability

concept generation

intuition

priming

Försvarssystem

Publication and Content Type

ref (subject category)

kon (subject category)