Lifestyles and mobile services adoption in China

Gao, Shang,1982-School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China (författare)

Along with the popularity of mobile devices and advances in wireless technology, mobile services have become more and more prevalent. To the best of knowledge, despite the potential importance of lifestyle, little research has been performed on the effect of various lifestyle factors on mobileservices diffusion, particularly in the Chinese context. This study examines the relationship between the lifestyles of Chinese consumers and the adoption of mobile services. Based on a sample of 313 respondents from the biggest city in central China, one can show that consumers with different lifestyles have different preferences related to a number of the identified mobile services. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services.

NATURVETENSKAP Data- och informationsvetenskap Systemvetenskap, informationssystem och informatik hsv//swe
NATURAL SCIENCES Computer and Information Sciences Information Systems hsv//eng
Lifestyle; Lifestyle consciousnesses; Mobile services; The adoption of mobile services; Value and lifestyles (VALS)
Datavetenskap
Computer Science

Krogstie, JohnDepartment of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway (författare)
Chen, ZhihaoSchool of Business Administration, Zhongnan University of Economics and Law, Wuhan, China (författare)
Zhou, WenyanSchool of Business Administration, Zhongnan University of Economics and Law, Wuhan, China (författare)
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, ChinaDepartment of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway (creator_code:org_t)

Ingår i:International Journal of E-Business Research: IGI Global10:3, s. 36-531548-11311548-114X

Av författaren/redakt...: Gao, Shang, 1982 ...; Krogstie, John; Chen, Zhihao; Zhou, Wenyan

Om ämnet

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