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- Röhle, Theo,1976-Germany (author)
Dissecting the Gatekeepers : Relational Perspectives on the Power of Search Engines
- Article/chapterEnglish2009
Publisher, publication year, extent ...
- Innsbruck, Wien, Bozen :Studienverlag,2009
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:kau-38795
- https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-38795URI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- The paper engages in an in-depth discussion of the search engine Google, focusing on its relationship to webmasters and users. Attempts by webmasters to game the ranking system in order to boost the position of their websites are met by Google with a subtle combination of rewards and punishment. It is argued that this strategy involves the establishment of a disciplinary regime that enforces a certain norm for web publishing. Google’s relationship to the users, on the other hand, is characterized by less invasive forms of power. By inserting itself deeply into the users’ information environment, Google can collect and analyze unprecedented amounts of user data. It is argued that the modeling of segmented consumption behavior that these schemes are based upon involves a governmental form of power. It is a kind of power that aims at controlling differential behavior patterns by gaining an intimate statistical knowledge of a population and using this knowledge as a means of predictive risk management.
Subject headings and genre
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Medievetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Media Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Kommunikationsvetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Communication Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Biblioteks- och informationsvetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Information Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning hsv//swe
- SOCIAL SCIENCES Media and Communications Information Systems, Social aspects hsv//eng
- Governmentality
- Actor-Network-Theory
- Agency
- Database
- Media and Communication Studies
- Medie- och kommunikationsvetenskap
- Computer Science
- Datavetenskap
Added entries (persons, corporate bodies, meetings, titles ...)
- Germany (creator_code:org_t)
Related titles
- In:Deep SearchInnsbruck, Wien, Bozen : Studienverlag, s. 117-1329783706547956
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