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Theory-grounded user modeling for personalized HCI
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- Graus, Mark (author)
- Maastricht University,Data Science in Marketing
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- Ferwerda, Bruce, 1986- (author)
- Jönköping University,JTH, Avdelningen för datateknik och informatik,HCI
- (creator_code:org_t)
- Berlin : Walter de Gruyter, 2019
- 2019
- English.
- In: Personalized human-computer interaction. - Berlin : Walter de Gruyter. - 9783110552485 - 9783110552614
- Book chapter (peer-reviewed)
Abstract
Subject headings
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- Personalized systems are systems that adapt themselves to meet the inferred needs of individual users. The majority of personalized systems mainly rely on data describing how users interacted with these systems. A common approach is to use historical data to predict users’ future needs, preferences, and behavior to subsequently adapt the system to cater to these predictions. However, this adaptation is often done without leveraging the theoretical understanding between behavior and user traits that can be used to characterize individual users or the relationship between user traits and needs that can be used to adapt the system. Adopting a more theoretical perspective can benefit personalization in two ways: (i) letting systems rely on theory can reduce the need for extensive data-driven analysis, and (ii) interpreting the outcomes of data-driven analysis (such as predictive models) from a theoretical perspective can expand our knowledge about users. However, incorporating theoretical knowledge in personalization brings forth a number of challenges. In this chapter, we review literature that taps into aspects of (i) psychological models from traditional psychological theory that can be used in personalization, (ii) relationships between psychological models and online behavior, (iii) automated inference of psychological models from data, and (iv) how to incorporate psychological models in personalized systems. Finally, we propose a step-by-step approach on how to design personalized systems that take users’ traits into account.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Interaktionsteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Interaction Technologies (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Mediateknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Media Engineering (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
Keyword
- personalization
- psychological models
- cognitive models
- psychology
- user modeling
- theory-driven
Publication and Content Type
- ref (subject category)
- kap (subject category)
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