Reading or scanning? A study of newspaper and net paper reading.

Holmqvist, KennethLund University,Lunds universitet,Humanistlaboratoriet,Fakultetsgemensamma verksamheter,Humanistiska och teologiska fakulteterna,Lund University Humanities Lab,Units,Joint Faculties of Humanities and Theology (författare)

Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.

Holsanova, JanaLund University,Lunds universitet,Kognitionsvetenskap,Filosofiska institutionen,Institutioner,Humanistiska och teologiska fakulteterna,Cognitive Science,Department of Philosophy,Departments,Joint Faculties of Humanities and Theology(Swepub:lu)lucs-jho (författare)
Barthelson, M. (författare)
Lundqvist, D. (författare)
In Hyönä, J. R. (redaktör/utgivare)
Deubel, H. (redaktör/utgivare)
HumanistlaboratorietFakultetsgemensamma verksamheter (creator_code:org_t)

Ingår i:The mind's eye: cognitive and applied aspects of eye movement research, s. 657-6700444510206

Av författaren/redakt...: Holmqvist, Kenne ...; Holsanova, Jana; Barthelson, M.; Lundqvist, D.; In Hyönä, J. R.; Deubel, H.

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