Search: hsv:(SAMHÄLLSVETENSKAP) hsv:(Medie och kommunikationsvetenskap) hsv:(Medievetenskap) > Shopping for Change...
Fältnamn | Indikatorer | Metadata |
---|---|---|
000 | 02615naa a2200349 4500 | |
001 | oai:gup.ub.gu.se/210484 | |
003 | SwePub | |
008 | 240528s2014 | |||||||||||000 ||eng| | |
024 | 7 | a https://gup.ub.gu.se/publication/2104842 URI |
040 | a (SwePub)gu | |
041 | a eng | |
042 | 9 SwePub | |
072 | 7 | a ref2 swepub-contenttype |
072 | 7 | a kon2 swepub-publicationtype |
100 | 1 | a Arnesson, Johanna,d 1980u Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG)4 aut0 (Swepub:gu)xarnjo |
245 | 1 0 | a Shopping for Change: Commodifying Practices in Non-profit Fundraising Discourse |
264 | 1 | c 2014 |
520 | a Drawing on theories of marketized philanthropy and identity politics, this article strives to explore nonprofit fundraising as a discursive practice, connected to political, economic, and cultural processes of individualization and marketization. Fundraising texts from six Swedish aid organizations are analyzed, using critical discourse analysis, focusing on the representations of donors, and the act of giving. The research shows that fundraising messages are mainly configured around the act of donating as a form of transaction, where the donor buys a commodified version of the idea or efforts of the organization. Through the transaction of symbolical goods the organizations provide a form of participation that is quick and easy, a concrete way of ‘making change’. This suggests that the donation becomes a form of commodity activism which situates the donor in the position of customer, rather than citizen. | |
650 | 7 | a SAMHÄLLSVETENSKAPx Medie- och kommunikationsvetenskapx Medievetenskap0 (SwePub)508012 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Media and Communicationsx Media Studies0 (SwePub)508012 hsv//eng |
650 | 7 | a SAMHÄLLSVETENSKAPx Medie- och kommunikationsvetenskap0 (SwePub)5082 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Media and Communications0 (SwePub)5082 hsv//eng |
650 | 7 | a SAMHÄLLSVETENSKAPx Medie- och kommunikationsvetenskapx Kommunikationsvetenskap0 (SwePub)508022 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Media and Communicationsx Communication Studies0 (SwePub)508022 hsv//eng |
653 | a Fundraising | |
653 | a Nonprofit | |
653 | a Marketization | |
653 | a Donors | |
653 | a Critical Discourse Analysis | |
710 | 2 | a Göteborgs universitetb Institutionen för journalistik, medier och kommunikation (JMG)4 org |
773 | 0 | t ISTR Working Papers Seriesg IXq IX |
856 | 4 8 | u https://gup.ub.gu.se/publication/210484 |
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