The Internet and Internationalization of Smaller Manufacturing Enterprises

• One of the most frequently discussed topics in the current international business literature is the impact of the Internet on the internationalization of smaller manufacturing enterprises (SMEs). The study was carried out through a mail survey of the top executives of 125 Wisconsin firms. It examined 10 research hypotheses on internal and external factors which had been identified by previous research to influence the internationalization of SMEs through the Internet. Research findings conclude that the scope of internationalization of SMEs through the Internet is affected by internal factors, such as managements' perceptions of the effectiveness of their web sites as a marketing tool, lack of experience, and SMEs' potential usage of the Internet.

Nyckelord

The Internet

e-commerce

internationalization

internetalization

smaller manufacturing enterprises (SMEs)

nonexporters

exporters

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)