WFRF:(Ghobakhloo Morteza)
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Modeling the Success of Application-Based Mobile Banking
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- Ghobakhloo, Morteza (author)
- Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, Iran
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- Fathi, Masood (author)
- Högskolan i Skövde,Institutionen för ingenjörsvetenskap,Forskningscentrum för Virtuella system,Production and Automation Engineering
- (creator_code:org_t)
- 2019-11-20
- 2019
- English.
- In: Economies. - : MDPI. - 2227-7099 .- 2227-7099. ; 7:4, s. 1-21
- Journal article (peer-reviewed)
Abstract
Subject headings
Close
- The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
Keyword
- mobile banking
- loyalty
- repeated use
- satisfaction
- trust
- mobile commerce
- banking performance
- Production and Automation Engineering
- Produktion och automatiseringsteknik
Publication and Content Type
- ref (subject category)
- art (subject category)
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