Sökning: WFRF:(Osarenkhoe Aihie 1960 ) >
Using the Analytica...
Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana
-
- Okoe, Abednego Feehi (författare)
- University of Professional Studies, Legon, Accra, Ghana
-
- Osarenkhoe, Aihie, 1960- (författare)
- Högskolan i Gävle,Företagsekonomi
-
- Hinson, Robert (författare)
- University of Ghana Business School, Accra, Ghana
-
(creator_code:org_t)
- 2013-08-03
- 2013
- Engelska.
-
Ingår i: Journal of Strategy and Management.. - : Sciedu Press. - 1755-425X .- 1755-4268. ; 4:3, s. 27-37
- Relaterad länk:
-
https://hig.diva-por... (primary) (Raw object)
-
visa fler...
-
http://www.sciedu.ca...
-
https://urn.kb.se/re...
-
https://doi.org/10.5...
-
visa färre...
Abstract
Ämnesord
Stäng
- The purpose of this study is to investigate bank selection criteria among students at the Institute of Professional Studies, Ghana. Extant literature has employed mainly quantitative approach. In order to contribute to existing knowledge, qualitative research design was adopted using the Analytical Hierarchy Process which demands that the decision problem is structured into a three level hierarchy, thus ensuring in-depth appreciation of the factors determining bank selection. The findings indicate that undergraduates in IPS place high emphasis on the convenience, customer service, and speed dimensions of bank services. Studies focusing on undergraduates’ bank selection in developing countries context are limited. This study will make important contribution in helping bridge the gap but more importantly provide information on the importance of the selection criteria.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- banks
- decision making
- analytical hierarchy process
- IPS
- Ghana
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
Hitta via bibliotek
Till lärosätets databas