Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya

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Fältnamn	Indikatorer	Metadata
000		03624naa a2200445 4500
001		oai:gup.ub.gu.se/225495
003		SwePub
008		240528s2015 \| \|\|\|\|\|\|\|\|\|\|\|000 \|\|eng\|
009		oai:research.chalmers.se:8afe94f7-995e-4fc4-9406-29c0b1ca7cd5
024	7	a https://gup.ub.gu.se/publication/2254952 URI
024	7	a https://doi.org/10.1057/pb.2014.342 DOI
024	7	a https://research.chalmers.se/publication/2254952 URI
040		a (SwePub)gud (SwePub)cth
041		a eng
042		9 SwePub
072	7	a ref2 swepub-contenttype
072	7	a art2 swepub-publicationtype
100	1	a Jernsand, Eva Maria,d 1967u Gothenburg University,Göteborgs universitet,Mistra Urban Futures,Företagsekonomiska institutionen,Företagsekonomiska institutionen, Marknadsföring,Centrum för turism,Department of Business Administration,Department of Business Administration, Marketing Group,Centre for Tourism,Chalmers tekniska högskola,Chalmers University of Technology,University of Gothenburg4 aut0 (Swepub:gu)xjerev
245	1 0	a Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya
264		c 2015-02-18
264	1	b Springer Science and Business Media LLC,c 2015
520		a For place branding to reach long-term commitment and legitimacy a large number of stakeholders needs to be involved. This calls for innovative ways of approaching the process itself, permitting it to be participatory and changeable. In this article, the purpose is to describe, in detail, how a place branding process can take place in practice, and illustrate how an integration of design can act as a mean to reach community participation. The example is a tourism development case in Kisumu, Kenya where the authors were actively involved in destination branding. The findings show how the empathic and intuitive process of design allows each activity to lead to the other in an evolutionary way, and how visual tools can strengthen communication between participants as well as stimulate idea generation. The implication is that place branding should be viewed as consisting of several ongoing processes with multiple stakeholders. With the introduction of evolutionary and visual elements to these processes, they become more participatory, changeable and sustainable.
650	7	a HUMANIORAx Konstx Design0 (SwePub)604062 hsv//swe
650	7	a HUMANITIESx Artsx Design0 (SwePub)604062 hsv//eng
650	7	a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe
650	7	a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng
653		a place branding process
653		a participatory design
653		a community participation
653		a design process
653		a evolutionary place branding
653		a participatory place branding
653		a design process
700	1	a Kraff, Helena,d 1983u Gothenburg University,Göteborgs universitet,Mistra Urban Futures,Högskolan för design och konsthantverk,School of Design and Crafts,Chalmers tekniska högskola,Chalmers University of Technology,University of Gothenburg4 aut0 (Swepub:cth)xkrahe
710	2	a Göteborgs universitetb Mistra Urban Futures4 org
773	0	t Place Branding and Public Diplomacyd : Springer Science and Business Media LLCg 11:3, s. 226-242q 11:3<226-242x 1751-8040x 1751-8059
856	4	u http://dx.doi.org/10.1057/pb.2014.34y FULLTEXT
856	4 8	u https://gup.ub.gu.se/publication/225495
856	4 8	u https://doi.org/10.1057/pb.2014.34
856	4 8	u https://research.chalmers.se/publication/225495

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HUMANIORA: HUMANIORA; och Konst; och Design

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