AMNE:(SOCIAL SCIENCES Media and Communications Human Aspects of ICT)
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- Persson, Christian,1960-Framkom Verksamhetsutveckling AB (author)
Personalized Printing used as a One-to-One Enabler
- Article/chapterEnglish2003
Publisher, publication year, extent ...
- 2003
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:su-85810
- https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-85810URI
Supplementary language notes
- Language:English
- Summary in:English
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- SwePubSwePub
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Notes
- The penetration of digital printers in the graphic arts industry today is rather high. However, only a small percentage of the equipment’s capacity is used for personalized printing. It is instead used for the ordinary production of smaller editions. This means that the primary intention of the technology as a tool to produce personalized material has not been realized. One reason for this is the basic lack of understanding towards the business models that can guide personalized printing and how these models can generate value to the actors on the market. The aim of this paper is to contribute to the basic knowledge of personalized printing as an enabler for a one-to-one information strategy. The question of how personalized printed matter combined with electronically distributed information can be a tool in an information and communication strategy for an industrial manufacturer is also discussed.
Subject headings and genre
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Kommunikationsvetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Communication Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Mänsklig interaktion med IKT hsv//swe
- SOCIAL SCIENCES Media and Communications Human Aspects of ICT hsv//eng
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
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- Framkom Verksamhetsutveckling AB (creator_code:org_t)
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- In:Building the Knowledge Economy, s. 329-3361 58603 3794
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