Last mile practices in e-commerce: framework development and empirical analysis of Swedish firms

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Fältnamn	Indikatorer	Metadata
000		03182naa a2200361 4500
001		oai:DiVA.org:hj-55952
003		SwePub
008		220228s2022 \| \|\|\|\|\|\|\|\|\|\|\|000 \|\|eng\|
024	7	a https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-559522 URI
024	7	a https://doi.org/10.1108/IJRDM-10-2021-05132 DOI
040		a (SwePub)hj
041		a engb eng
042		9 SwePub
072	7	a ref2 swepub-contenttype
072	7	a art2 swepub-publicationtype
100	1	a Risberg, Andreasu Jönköping University,JTH, Logistik och verksamhetsledning4 aut0 (Swepub:hj)risand
245	1 0	a Last mile practices in e-commerce :b framework development and empirical analysis of Swedish firms
264	1	b Emerald Group Publishing Limited,c 2022
338		a print2 rdacarrier
520		a Purpose In light of the recent dynamics, this paper aims to explore the last mile (LM) of e-commerce retailers. Two research questions are developed (1) What firm characteristics are critical in LM practices? and (2) How do LM practices differ based on the identified critical firm characteristics?Design/methodology/approach Data were collected via 10 interviews with e-commerce executives, as well as a survey on 200 e-commerce firms in different retail sectors in Sweden.Findings “Firm Size” and “Sales Channel-Mix” appear to be the top critical firm characteristics in LM practices. While last mile delivery (LMDe) was found to vary more based on sales channel mix than firm size, the opposite occurs for last mile back-end fulfilment (LMBF). Moreover, last mile consumer steering (LMCS) was found to vary only with sales channel-mix. Unexpectedly, primarily store-based retailers capitalize on their stores while offering competitive remote services; they hence compete indirectly with their existing store network.Originality/value While most prior work has focused on LMBF and LMDe for strategizing, the consumer-steering aspect seems to have been a missing link. This study develops an integrated framework for LM strategy planning, incorporating LMCS, LMBF and LMDe. New aspects such as the environment, specialization and inventory management are included. The findings provide insights for executives when strategizing, undertaking competition analysis and positioning the firm.
650	7	a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe
650	7	a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng
653		a Omni-channel
653		a e-commerce
653		a Last mile
653		a Strategy planning
653		a Logistics
700	1	a Jafari, Hamidu Jönköping University,JTH, Logistik och verksamhetsledning4 aut0 (Swepub:hj)jaha
710	2	a Jönköping Universityb JTH, Logistik och verksamhetsledning4 org
773	0	t International Journal of Retail & Distribution Managementd : Emerald Group Publishing Limitedg 50:8/9, s. 942-961q 50:8/9<942-961x 0959-0552x 1758-6690
856	4	u https://doi.org/10.1108/IJRDM-10-2021-0513y Fulltext
856	4 8	u https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-55952
856	4 8	u https://doi.org/10.1108/IJRDM-10-2021-0513

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Av författaren/redakt...: Risberg, Andreas; Jafari, Hamid

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SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

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Av lärosätet: Jönköping University

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