Cleantech Niche Development– A Small Business Perspective on Climate Change

• The mitigation of climate change enables and requires a number ofnew companies and businesses to emerge. This paper investigates what it takesfor a niche company in these emerging cleantech businesses to be able to act andgrow using transition theory. A company that manages to perform successfulCleantech Niche Development (CND) will be able to have an environmentally andfi nancially sustainable business, enabling it to compete against companies from thedominant fossil fuel regime. By combining theory and empirical material gatheredthrough interviews and desk research, CND is found to be distinctive in fi verespects: marketing, political and government aspects, networking, strategisingand social relations. Cleantech leaders should master acting in a world of chaosupon the paradoxical and complex surroundings, while creating meaning for theircolleagues and business network.

Ämnesord

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)

Nyckelord

business development

SME

niche

cleantech leadership

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