The three challenges of corporate consulting

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Fältnamn	Indikatorer	Metadata
000		02446naa a2200253 4500
001		oai:hhs.se:1160951400006056
003		SwePub
008		230616s2003 \| \|\|\|\|\|\|\|\|\|\|\|000 \|\|eng\|
024	7	a https://research.hhs.se/esploro/outputs/journalArticle/The-three-challenges-of-corporate-consulting/9910015184989060562 URI
040		a (SwePub)hhs
041		a engb eng
042		9 SwePub
072	7	a art2 swepub-publicationtype
072	7	a ref2 swepub-contenttype
100	1	a Sandberg, Robertu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut
245	1 0	a The three challenges of corporate consulting
264	1	b Massachusetts Institute of Technology, Cambridge, MA,c 2003
520		a For many product-oriented companies, establishing a corporate consultancy can be a good first step toward a more solutions-based orientation. As Ericsson, Shell and AT&T, among others, illustrate, the consulting unit can take a number of forms dictated by its key knowledge and its relation to the product businesses' value chain. The challenge is to determine how similar the consulting unit should be to the parent company in identity, mission and structure. Expert corporate consultancies support the product business by exploiting professional knowledge. Their choice of strategy depends on the nature of the ties between the product business and the consultancy. The four types of corporate consultancy - spearhead, expert, integration and know-how - are continuous rather than rigid. Some consultancies switch types as their mission changes. For managers, engaging in a solutions strategy by establishing corporate consultancies means building a conflict into their organization, a conflict between a product-oriented logic and a customer-oriented one.
650	7	a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe
650	7	a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng
700	1	a Werr, Andreasu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)439@hhs.se
710	2	a Handelshögskolan i Stockholmb Stockholm School of Economics4 org
773	0	t MIT Sloan management reviewd : Massachusetts Institute of Technology, Cambridge, MAg 44:3, s. 59-66q 44:3<59-66x 1532-8937x 1532-9194
856	4 8	u https://research.hhs.se/esploro/outputs/journalArticle/The-three-challenges-of-corporate-consulting/991001518498906056

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Av författaren/redakt...: Sandberg, Robert; Werr, Andreas

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