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Tourist information channels as consumer choice: the value of tourist guidebooks in the digital age
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- Mieli, Micol (author)
- Lund University,Lunds universitet,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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- Zillinger, Malin (author)
- Lund University,Lunds universitet,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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(creator_code:org_t)
- 2020-02-04
- 2020
- English 21 s.
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In: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 20:1, s. 28-48
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Abstract
Subject headings
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- The present research aims at understanding the value of travel guidebooks as an object of consumption in the context of the digital age. It does so by applying a consumer value perspective to an object that has traditionally been studied as an information channel or as a cultural text and not as an object of consumption. Holbrook’s consumer value framework was adopted to identify the value dimensions associated with guidebooks, and the underlying reasons for their use. Given the explorative nature of the study, a qualitative study design was chosen, and fifteen in-depth interviews were conducted. The results suggest that the use and value of guidebooks are strongly connected to emerging Information and Communication Technologies (ICTs). Information needs are evolving due to technological development: the constant availability of online information has caused the temporal dimension of tourists’ information needs to shift so that decisions can be postponed until right before consumption, making information search more serendipitous. Several types of value were identified which go beyond information needs, and they are: efficiency, excellence, play, aesthetics, status, esteem, spirituality and ethics.
Subject headings
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
Keyword
- consumer value
- digitalization
- guidebooks
- serendipity
- tourism information
- consumer value
- digitalisation
- guidebooks
- serendipity
- tourism information
Publication and Content Type
- art (subject category)
- ref (subject category)
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