B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Branding

B2B

Personal sales

Content marketing

Publication and Content Type

ref (subject category)

kon (subject category)