Is there a potential international market for Danish welfare pork? : A consumer survey from Denmark, Sweden, and Germany

• This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork. © 2021 Elsevier Ltd

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Animal welfare

Consumer demand

Cross-country study

Logistic regression

Pork

Quantitative data

Willingness-to-pay

International trade

Mammals

Surveys

Consumer demands

Consumer survey

Cross-country studies

Denmark

Export markets

International markets

Logistics regressions

Willingness to pay

Meats

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)