Depicting the consumer of experiential luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate

• Contributes to contemporary luxury research by depicting the review-based consumer of experiential luxury.Offers an accessible overview of the Appraisal model and applies the model to the data in a step-by-step manner.Shows how consumption of wine, perfume and chocolate appeals to intellectual, aesthetic and social aspirations.

Ämnesord

HUMANIORA  -- Språk och litteratur -- Jämförande språkvetenskap och allmän lingvistik (hsv//swe)

HUMANITIES  -- Languages and Literature -- General Language Studies and Linguistics (hsv//eng)

Nyckelord

Lingvistik

Linguistics

Publikations- och innehållstyp

ref (ämneskategori)

bok (ämneskategori)