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Media instructions and visual behavior : An eye-tracking study investigating visual literacy capacities and assembly efficiency
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- Eriksson, Per Erik (författare)
- Högskolan Dalarna,Bildproduktion,Mälardalen University
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- Eriksson, Yvonne (författare)
- Mälardalen University,Design och Visualisering / ID
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- Swenberg, Thorbjörn, 1968- (författare)
- Högskolan Dalarna,Bildproduktion,Mälardalen University,Kultur Identitet Gestaltning / Audiovisuella studier
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- Johansson, Peter (författare)
- Mälardalen University,Design och Visualisering / IPR
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(creator_code:org_t)
- 2014
- 2014
- Engelska.
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Ingår i: Analyzing Cognitive Processes during Design. - 9783906327020
- Relaterad länk:
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http://www.hbid.net/...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This pilot study aims at illuminating human visual behavior in the interaction with pictorial instructions. The study is a multi disciplinary effort and is informed by the connection between gaze and attention as well as certain aspects of the Visual Literacy field and reveals a few basic visual behavior tendencies related to certain specific pictorial instruction types. By doing so, it is also an evaluation of the usefulness of a methodological framework consisting of six measures.The analysis of this paper is primarily based on eye-tracking data. In addition, an observed assembly that generated video and sound recordings is also part of the method. In the study 12 Film/TV- production students (out of which there is complete data from 9 informants) interacted with three types of types of visual instructions of the same assembled object, a solar powered toy.
Ämnesord
- HUMANIORA -- Konst -- Design (hsv//swe)
- HUMANITIES -- Arts -- Design (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi -- Tillämpad psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology -- Applied Psychology (hsv//eng)
Nyckelord
- Reading style
- visual literacy
- visual memory
- visual instructions
- Interkulturella studier
- Intercultural Studies
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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