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New Service Develop...
New Service Development in Manufacturing Firms : Similarities and Differences with New Service Development and New Product Development
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- Witell, Lars (författare)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013),Linkoping Univ, SE-58183 Linkoping, Sweden
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- Edvardsson, Bo, 1952- (författare)
- Karlstads universitet,Centrum för tjänsteforskning,Avdelningen för företagsekonomi
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- Meiren, Thomas (författare)
- Fraunhofer Institute for Industrial Engineering IAO
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visa fler...
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- Schäfer, Adrienne (författare)
- University of Applied Sciences and Arts
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visa färre...
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(creator_code:org_t)
- 2014
- 2014
- Engelska.
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Ingår i: Journal of Applied Management and Entrepreneurship. - 1077-1158. ; 19:3, s. 35-49
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- Manufacturing firms develop and introduce service innovations to achieve a competitive advantage and differentiate their market offerings. The installed base of products becomes a platform for selling services hence improve their corporate revenues. Previous research has supported a number of hypotheses about how new product development (NPD) and new service development (NSD) should be performed – but do these findings for NPD and NSD hold for NSD in manufacturing firms? The hypotheses about NSD in manufacturing firms that were tested in this study concern the role of the NSD strategy, how to use resources, how to organize, and the development process to use. A survey was performed on 785 NSD projects, including both manufacturing and service firms. The paper provides five propositions about NSD in manufacturing firms concerning how to succeed with service innovation.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Business Administration
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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