New Service Development in Manufacturing Firms : Similarities and Differences with New Service Development and New Product Development

• Manufacturing firms develop and introduce service innovations to achieve a competitive advantage and differentiate their market offerings. The installed base of products becomes a platform for selling services hence improve their corporate revenues. Previous research has supported a number of hypotheses about how new product development (NPD) and new service development (NSD) should be performed – but do these findings for NPD and NSD hold for NSD in manufacturing firms? The hypotheses about NSD in manufacturing firms that were tested in this study concern the role of the NSD strategy, how to use resources, how to organize, and the development process to use. A survey was performed on 785 NSD projects, including both manufacturing and service firms. The paper provides five propositions about NSD in manufacturing firms concerning how to succeed with service innovation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Business Administration

Företagsekonomi

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