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A systems perspecti...
A systems perspective on markets – Toward a research agenda
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- Vargo, Stephen L. (author)
- Shidler College of Business, University of Hawai'i at Manoa, USA
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- Koskela-Huotari, Kaisa, 1984- (author)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013)
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- Baron, Steve (author)
- University of Liverpool Management School, United Kingdom
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- Edvardsson, Bo, 1952- (author)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013)
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- Reynoso, Javier (author)
- Tecnologico de Monterrey, EGADE Business School, Mexico
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- Colurcio, Maria (author)
- University of Catanzaro Magna Graecia, Italy
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(creator_code:org_t)
- Elsevier, 2017
- 2017
- English.
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In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 79, s. 260-268
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Abstract
Subject headings
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- This paper addresses the implications of an emerging, increasingly important way of thinking about markets: systems thinking. A market is one of the most foundational abstractions in marketing and business research; yet, it often receives too little attention. As a result, the taken-for-granted assumptions about markets spur from over-simplified conceptualizations of neoclassical economics that depict markets as static and mechanistic. Systems thinking represents a major change in perspective that involves transcending this mechanistic worldview and thinking instead in terms of wholes, relationships, processes, and patterns. We argue that building a theory of markets based on systems thinking, would enable scholars to develop more realistic models that correspond with fast-changing business environment and therefore, increase both the rigor and relevance of future research. To further this aim, we identify the main implications of systems thinking and formulate them into a research agenda to further the systemic understanding of markets.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Markets
- Systems thinking
- Marketing
- Complex systems
- Research agenda
- Business Administration
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- art (subject category)
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