Minding the Gap: Normative Influence on Energy Conservation Intentions

• The study examine the gap between an induced norm and behavior (norm distance), applied to energy behaviors. Results show that con gruent descriptive and injunctive norms produce more conformity and stronger motivation compared to incongruent descriptive and injunctive norms. In the congruent norm condition more distal norms yield greater influence. The ambiguous unity (kWh) produce higher motivation compared to the dis -ambiguous unity (SEK).

Ämnesord

SAMHÄLLSVETENSKAP  -- Psykologi -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Psychology (hsv//eng)

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