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Facebook Usage Duri...
Facebook Usage During a Flood : a Content Analysis of Two Local Governments’ Facebook Pages
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- Magnusson, Monika, 1965- (author)
- Karlstads universitet,Handelshögskolan (from 2013),HumanIT
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(creator_code:org_t)
- Wollongong : University of Wollongong Faculty of Business, 2016
- 2016
- English.
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In: Proceedings of the 27th Australasian Conference on Information Systems (ACIS2016). - Wollongong : University of Wollongong Faculty of Business. - 9781741282672
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Abstract
Subject headings
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- During a disaster it is vital that government agencies provide timely and accurate information to the public. Lately, social media such as Facebook have become important channels for crisis communication. The purpose of this study is to identify the types of usage and topics in which users of a local governments’ Facebook page engage, during a flood. A content analysis was carried out on two local governments’ Facebook pages during two floods in 2013; The Bundaberg Regional Council’s (BRC) and the City of Calgary’s (CC). The results show that Facebook is an important channel for spreading information. Users’ engagement is especially high in real-time operational information concerning road or school closures and drinking water. Also, the coordination of relief efforts such as volunteering raises a lot of interest. Important usage types and topics to communicate through a local government’s Facebook page are proposed.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Keyword
- Facebook
- Social Media
- Crisis Communications
- Content Analysis
- Flood
- Information Systems
- Informatik
Publication and Content Type
- ref (subject category)
- kon (subject category)
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