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Mapping the Relatio...
Mapping the Relationship Between Hedonic Capacity and Online Shopping
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- Roos, John Magnus (författare)
- Högskolan i Borås,Högskolan i Skövde,Institutionen för hälsovetenskaper,Forskningsmiljön hälsa, hållbarhet och digitalisering,School of Business, Economics and Law, University of Gothenburg, Sweden / Faculty of Textiles, Engineering and Business, University of Borås, Sweden / Department of Space, Earth and Environment, Chalmers University of Technology, Gothenburg, Sweden,Individ och samhälle VIDSOC, Individual and Society,Akademin för textil, teknik och ekonomi,School of Business, Economics and Law, University of Gothenburg; School of Health Sciences, University of Skövde; Department of Space, Earth and Environment, Chalmers University of Technology,Chalmers tekniska högskola,Chalmers University of Technology,University of Skövde,Göteborgs universitet,University of Gothenburg,University of Borås
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(creator_code:org_t)
- 2020-10-22
- 2021
- Engelska.
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Ingår i: Proceedings of Fifth International Congress on Information and Communication Technology. - Singapore : Springer Singapore. - 9789811558559 - 9789811558566 ; 1183, s. 604-611
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- In the present study, the relationship between hedonic capacity and online shopping is explored through a Swedish nationally representative sample. A survey was distributed to 3000 citizens. The number of respondents was 1591 (response rate: 53%). Ordinal regression analyses were conducted in order to test the association between hedonic capacity and online shopping. The dependent variable was online shopping frequencies. Gender, age, and individual income were control variables. Our findings indicated that hedonic capacity was positively associated with online shopping (p < 0.001). The findings propose that online shopping primarily is triggered by emotions and affect rather than reasoning and cognition. Such insights can be used in strategical marketing and technological decisions by academy and industry, as well as in Web site design and communication.
Ämnesord
- MEDICIN OCH HÄLSOVETENSKAP -- Hälsovetenskap -- Folkhälsovetenskap, global hälsa, socialmedicin och epidemiologi (hsv//swe)
- MEDICAL AND HEALTH SCIENCES -- Health Sciences -- Public Health, Global Health, Social Medicine and Epidemiology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Sociologi -- Socialpsykologi (hsv//swe)
- SOCIAL SCIENCES -- Sociology -- Social Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology -- Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- E-shopping
- Hedonic capacity
- Hedonic shopping
- Online shopping
- Regression analysis
- Surveys
- Control variable
- Dependent variables
- Ordinal regression analysis
- Representative sample
- Response rate
- Swedishs
- Web site design
- Electronic commerce
- Individual and Society VIDSOC
- Individ och samhälle VIDSOC
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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