Car user responses to travel demand management measures: Goal setting and choice of adaptation alternatives

• Travel demand management measures can be used to encourage car users to set car-use reduction goals when experiencing impairments in travel options. In forming plans to reduce car-use contingent on such goals, car users consider a range of adaptation alternatives including more efficient car use, suppressing trips, and switching travel mode. These adaptation alternatives, it may be argued, are implemented sequentially over time according to a cost-minimisation principle. A focus group study was conducted gauging the creativity of car-using households when contemplating adaptation alternatives, followed by an Internet-based questionnaire study in an attempt to obtain quantitative estimates of the size of car-use reduction goals and frequency of implementation of adaptation alternatives. The data revealed that the effects of travel demand management measures and trip purpose on the setting of car-use reduction goals were small. While the cost-minimisation principle seemed to dictate stated choices of adaptation alternatives, further research needs to examine the ways in which the principle must be qualified.

Ämnesord

SAMHÄLLSVETENSKAP  -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology (hsv//eng)

Nyckelord

Travel demand management

travel behavior

decision making

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)