Customer Integration within Service Development : A review of methods and an analysis of insitu and exsitu contributions

• Many companies are today struggling with developing new services with attractive use valuethat result in value for the user. Accordingly, methods that facilitate the understanding of value creational processes, as defined, perceived and expressed by customers, byby means of integrating them in the service development process, have become increasingly important. The literature provides managers with a number of methods suggesting how customers can contribute to and support the service development process. However, there is a lack of a comprehensive literature lacks a review of thethat identifies the appropriateness of different methods, including when and how to use them. The aim of this paper is to contribute to a better understanding of how to integrate customers within service development by assessing different methods for obtaining user information.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology (hsv//eng)

Nyckelord

Business Administration

Företagsekonomi

Psykologi

Psychology

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